Nick Reiland


HMO Partners Inc.

Little Rock

Nick Reiland

When Nick Reiland was an executive with a health maintenance organization in Illinois, his job skills attracted several companies. He chose to become president of Health Advantage in Little Rock in 1992.

Now Reiland, 36, is president of HMO Partners Inc., a merger of Baptist Medical System's Health Advantage and Arkansas Blue Cross and Blue Shield's HMO Arkansas. It serves 44,000 Arkansans. Reiland already sees it doubling or tripling within three years.

"We're doing everything we can to support and encourage the interaction of patients and primary care physicians," Reiland says.

He says he's optimistic about the prospects of health care reform.

"Whatever happens, it probably means that even more people will be interested in cost-containment mechanisms, and HMOs have proven to be the best bet," he says.

Reiland has done home repair work for low-income families with his church, Our Lady of the Holy Souls. He's also one of the founders of the Arkansas Association of HMOs, which has a goal of improving children's immunization rates and improving the rate of some medical screenings such as mammograms and Pap smears.