Henry Ford Trotter III

General Manager

Trotter Ford

Pine Bluff

Henry Ford Trotter III

At first blush, his name pays homage to the industrialist who unleashed the mass production of automobiles. The name is a natural for a Ford dealer, but Trotter bears the name of his grandfather, who was born before Henry Ford made a name for himself.

Trotter, 30, wanted to become a lawyer instead of moving into the family business that his grandfather started in 1936. That desire took him to Westminster College in Fulton, Mo.

However, Trotter transferred to the University of Arkansas at Fayetteville, where he earned a business administration degree, and returned home to work.

"I haven't come in and been a complete idiot, so I think they're happy with me," Trotter says with a laugh.

The dealership has had three consecutive record years, and 1994 revenues for the dealership are on target for $30 million.

At 27, Trotter became the youngest member on the associate board of directors at Simmons First National Bank of Pine Bluff. His heavy involvement in community work won him that distinction, among others.