Vice President of Broadcasting
Clyde BassCommunity service is "more than lip service, more than running public service announcements." Clyde Bass said.
Bass, who oversees operation of four radio stations - KFIN-FM, 107.9; KIYS-FM, 101-9; and KBTM-AM, 1230, in Jonesboro and KOTC-AM, 830, in Kennett, Mo. - said lots of small-town stations think their communities should give them support.
"That's backward," he said. "It's up to the radio station to be a viable medium for customers. We earn a living by providing a return on investment to our customers."
Though just 32 years old; Bass speaks from lengthy radio experience. He started as a disc jockey in Mena, his hometown, while still in high school and kept on-air jobs throughout college at Arkansas State University and after.
He later became a sales rep for the Jonesboro stations owned by Larry Duke, head of Duke Media. After just 10 months, the station programmer quit and Bass took the job.
Bass was just 25 when Duke "tossed me the keys to the station and said, 'It's yours.'"
- Gary Heathcott Responds to Arkansas Business Cover Story
- Report: County Commission in Kansas Rescinds $500M Pledge for Tyson Foods Plant
- Little Rock Mayor Says City Will Vie for Amazon HQ
- Tesla Aims to Electrify Big Rigs; Wal-Mart, J.B. Hunt Want In 15 hours ago
- Goodwill Arkansas Names Brian Marsh President, CEO 2 days ago
- America's Car-Mart Names New CFO, Reports Profit 16 hours ago
- Judge Bobby McCallister to Resign Dec. 15 13 hours ago
- Hiram Walker Plant Keeps Fort Smith in High Spirits 5 days ago