Tim Hill

President and CEO

Southwest Hospital

Little Rock

Tim Hill

When you're the little guy on a big block of major health care providers, customer satisfaction "makes or breaks you." Tim Hill says

So, he pushes Southwest Hospital toward that end.

"We really see ourselves as a nice alternative." Hill, 36, says. "We don't claim to be as big; but we don't take a backseat to being as good as anyone in town."

He adds, "If the customer isn't happy at the end of the day, it doesn't matter how much marketing you do."

Hill, a Minnesota native whose wife is from northeast Arkansas, arrived at Southwest from Seattle six years ago as chief operating officer. Six months later, he was promoted to his current position.

He's proud of Southwest's relatively new geropsychiatry program,

referred to as "Traditions."

Also, Southwest has seen improvements in its clinic and occupational


Hill is active in church, and he plans to be involved in fall soccer with 4-year-old son Tyler. He and his wife, Tammy; also have a 7-year-old daughter, Tarah.

Hill is on the board of directors of the Arkansas Hospital Auxiliary Association and is past president of the Metropolitan Hospital District.