Frank J. Wills
Watty WillsHaving grown up in the advertising business, Watty Wills has learned that the old saying is true: The only thing constant is change.
"I accept change as the foundation of this business," Wills, 39, says. "We try to change things - to make them better - for our clients. Change is a necessity. Things that worked three years ago don't work anymore. That's why when things start to get comfortable around here, I force changes on the company."
Wills, in fact, has significantly grown the agency founded by his father the late Frank J. Wills; going from capital billings of about $1 million in 1985 to more than $14 million in 1994.
The secret he says, is starting with creative and hard-working people, giving them state-of-the-art equipment to work with and in-stilling in them an old-fashioned effort to serve the client.
Just as important as going after - and getting - new clients is maintaining old ones. "You look at our account list and see that a lot of our clients have been growing right along with us," Wills says.
- UA Graduate's Design for WWI Memorial Wins Competition
- Here Are the Arkansas Stores Wal-Mart Is Closing
- Video: Gov. Asa Hutchinson Rings NYSE Opening Bell, Appears on CNBC, Fox Business
- No Time Like The Present (Gwen Moritz Editor's Note) 22 hours ago
- Simmons Bank Drops National, Applies for State Charter 22 hours ago
- Arkansas Supreme Court Race Pits Judge vs Little Rock Lawyer 1 day ago
- Developmental Center Sells for $3.2 Million (Real Deals) 22 hours ago
- New UA Chancellor Joseph Steinmetz Wants to Invest in Students 22 hours ago