Ginger Daril

News director


Little Rock

Ginger Daril

The market’s youngest and first woman news director tries to keep an open mind.

“Give it a shot and see if it works,” is the maxim Daril, 33, lives by.

Daril graduated from the University of Arkansas at Little Rock in 1990 with a degree in broadcast journalism. In the fall of that year, then-executive producer Ron Blome, now a freelance news producer for NBC, hired her as the KARK’s overnight producer. It was her first broadcast job.

Since then, Daril has held every management position in the KARK newsroom.

Her first go at news director came in the summer of 1998, after controversial news director Al Sandubrae left KARK and the station appointed her interim news director. She returned to the post in early 1999. This time, however, there was no “interim” in her job title.

After more than a year guiding the No. 2 newscast in the market, Daril says she is trying to keep each newscast fresh and informative.

“You can’t let what you do or how you serve your viewers get boring. You’ve always got to be trying new things,” she said. “And you’ve always got to have a Plan B in the back of your mind, no matter what you’re doing.”