Joe David Rice

Tourism Director

Arkansas Department of Parks & Tourism

Age: 62

Joe David Rice

Rice has been the state’s tourism director since 1987 and manages a 65-person team to promote Arkansas to visitors. Rice was named the 2003 State Tourism Director of the Year by the Travel Industry Association of America. He has twice been the chairman of the National Council of State Tourism Directors and was elected to the state’s Hospitality Association Hall of Fame in 2008.