Wal-Mart Stores Inc. of Bentonville says Cyber Monday was its biggest day ever for online orders.
The world’s largest retailer reported more than 1.5 billion page views by customers between Thanksgiving and Cyber Monday. Mobile devices were said to account for 70 percent of traffic.
“We worked hard to bring amazing deals to our customers on Cyber Monday and they responded by driving our Cyber Monday volume to a new all-time high,” Fernando Madeira, president and CEO of Walmart.com, said in a news release.
The retailer said its traffic grew in the evenings as it offered Cyber Monday Evening Edition.
In a clear swipe at Amazon, Wal-Mart offered free same-day pickup at its stores on 100 Cyber Monday deals. The retailer said its same-day pickups increased 70 percent from last year for its biggest day ever.
Some of the top-selling items were:
- Apple iPad mini 16GB
- PlayStation 4 500GB console bundle with “Lego Batman 3: Beyond Gotham” and “LittleBigPlanet 3”
- Nintendo 3DS XL New “Super Mario Bros. 2” Limited Edition Handheld
- Xbox One “Assassins Creed” Unity Bundle
- LG 49-inch LED HDTV
- Skywalker Trampolines 12-foot round trampoline
- LEGO Giant Creative Tower
Early Black Friday results from Wal-Mart showed more than 25 million people downloaded its Black Friday ad, and 20 million customers used the local stores map on the website.
On Friday, Laura Phillips, the company’s senior vice president of merchandising, said Thanksgiving Day was the second-highest day its had in online sales, only trailing totals from Cyber Monday in 2013. It looks like it’s No. 3 now.