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Goodwill Names Heather Haywood VP of Corporate Communications

1 min read

Goodwill Industries of Arkansas on Thursday named Heather Haywood vice president of corporate communications.

Haywood will be responsible for the development of marketing, communications and public relations strategies to broaden awareness of Goodwill’s mission and increase engagement of its “Donate, Shop, Change a Life!” social media campaign.

“I am excited that Heather has joined our Goodwill team,” Goodwill President and CEO Brian Itzkowitz said. “Her leadership and experience will enhance our ability to tell the amazing story of Goodwill and how we change the lives of Arkansans every day through education, job training and the power of work.” 

Haywood most recently worked as director of communications and marketing for the Arkansas Health Insurance Marketplace, where she led the statewide outreach and marketing program for Arkansas’ state-based health insurance marketplace.

She’s also served in leadership roles at the Arkansas Insurance Department and Arkansas Arts Center, where she directed statewide communications and public relations efforts. 

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