Politico, following up on Arkansas Business reporter Kate Knable's interview (published Monday), with Mike Huckabee, finds the former Arkansas governor and presidential candidate still working out whether he'll return for another year of his eponymous radio show.
As Knable reported for this week's edition of Arkansas Business, Huckabee plans to decide this month whether he'll return for another year of "The Mike Huckabee Show," which is carried by Cumulus Media:
“Within the next month, I’ll decide if I want to continue it or not. I know we will, but it’s just such an incredibly intensive process that I really have to decide that I want to spend that kind of time…,” he said.
“I’ve got to always weigh how much time I’m putting in it and what the return is. How long it will take to make it what I call hopefully disgustingly profitable. That’s what one always hopes for in a deal like this.”
Cumulus, you might have noticed, is already in tussle with its star political provocateur, Rush Limbaugh, who says he's considering taking his talents to another company. Cumulus CEO Lew Dickey has blamed the company's advertising losses on comments Limbaugh made in 2012 about Sandra Fluke, whom Limbaugh called "a slut."
One could argue that Huckabee, who many consider the likable Limbaugh alternative, is well positioned to benefit from a Cumulus-Limbaugh break-up, as shattering as could be for the company. At any rate, it's an interesting time for Huckabee to be making statements like this to Politico today:
"I anticipate going forward, but we're at a decision point in the contract and hopefully all parties will agree to the terms and we will keep growing the show as we have from 50 affiliates to 225 in just over a year."
We'll stay tuned.
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