CBS Profiles Bobby Bones, the Country DJ Who's Taking Bob Robbins' Place on KSSN

"CBS This Morning" today profiled Bobby Bones, the Arkansas native whose syndicated country radio morning show is taking over Bob Robbins' slot on KSSN-FM, 96.5 on Jan. 2.

Bones was born in Hot Springs and worked at KLAZ-FM, 105.9, and, starting in 2002, KQAR-FM (Q100) in Little Rock, where he hosted "The Bobby Bones Night Show." There, he proved to be a prankster, according to his Wikipedia page:

He garnered tons of national attention on his show in Little Rock with a stunt where he sneaked into a competing station's building to take over their radio waves for over 15 minutes. The act generated buzz nation-wide and also landed him in legal trouble.

Despite the legal kerfuffle, Bones' career was on the rise, and soon he found himself in Austin, Texas, hosting "The Bobby Bones Show," now syndicated in 50 markets across the country. But Bones is the first to admit that he doesn't look the part of your standard country music DJ:

... as he told CBS News' Jan Crawford, he doesn't even own a cowboy hat, cowboy boots, or a belt buckle.

When his company moved him from a Top 40 station in Austin to replace legendary country DJ Gerry House, there were skeptics.

Bones said, "It wasn't just one city that didn't like us it was a whole lot of cities that didn't like us. (They said) 'You're terrible. You're not country. You don't sound like a DJ'."

But with his quirky mix of intensely personal revelations and unscripted interviews with country stars, it's clear this is what people like.

Bones said, "Country music listeners really like genuineness and I hope that's what we portray, and I think that's what we do."

It also matches with what's happening today in country music. Some of the top stars are a lot like Bobby Bones. They don't look country, and they don't always sound it.

Will KSSN fans take to Bones' show in the morning? Time -- and Nielsen ratings -- will tell. KSSN is one of the market's long-time radio ratings leaders and was the ratings champion this past summer.

Meanwhile, you'll still be able to catch radio industry legend Bob Robbins and co-host Jennifer Trafford in the morning. KSSN owner Clear Channel Media and Entertaiment, which also owns the Bones show, is moving their morning show to KMJX-FM, 105.1 (The Wolf). That change also takes place on Jan. 2.

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