Wal-Mart Buys Yumprint of Seattle

It's another acquisition for Wal-Mart's social media division.

@WalmartLabs has purchased Yumprint of Seattle, planning to use the company's recipe technology for its grocery delivery efforts on Walmart.com and Walmart To Go, available in the San Francisco/San Jose, Calif., and Denver areas. 

In a blog post, Wal-Mart said the firm's founders, Chris Crittenden and Wes Dyer, bring with them a unique vision for using technology in the kitchen:

@WalmartLabs is acquiring Yumprint, an exciting start-up in the recipes and meal planning space. Yumprint founders Chris Crittenden and Wes Dyer had a vision for how technology can improve the way all of us discover and prepare our meals. Their website, iPhone app and browser extension are among the ideas they’ve brought to food lovers, helping them discover, search and save recipes from any website.

Chris and Wes’s ideas and ambitions for transforming the grocery shopping experience match the global opportunity Walmart enjoys in this space, and their accomplishments with Yumprint just scratch the surface of what we’re going to do next together.

According to Geekwire, Yumprint’s tech understands recipe semantics, matches ingredients to advertisements, understands consumer taste preferences and more. Terms of the deal were not disclosed.

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