Jerry Jones' Dallas Cowboys Top $3B in Value by Lance Turner Posted 8/20/2014 02:38 pm Updated 3 years ago The Dallas Cowboys are once again ranked as the top U.S. sports franchise, topping $3 billion value, according to Forbes magazine. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.