Has Time Run Out for Sears? (Craig Douglass On Consumers)

Why didn't Sears become the first, or more successful, Amazon? The power of the Sears brand very well could have adopted and commanded the online sales model, returning to its roots and offering the broadest inventory of every product under the sun — online, and delivered directly to you. Just like it was done in 1888 with the first Sears catalog.

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