You're Not The Boss of Me (Craig Douglass On Consumers) by Craig Douglass Posted 7/3/2017 12:00 am Updated 7 months ago It's a paradox: Consumers want to be led, yes. But they also want to be in the discussion about the veracity of the product, cause or campaign. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.