You're Not The Boss of Me (Craig Douglass On Consumers) by Craig Douglass Posted 7/3/2017 12:00 am Updated 10 months ago It's a paradox: Consumers want to be led, yes. But they also want to be in the discussion about the veracity of the product, cause or campaign. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.