by Kyle Massey
Posted 11/10/2017 01:23 pm
Updated 1 week ago
With video on demand growing as a marketing medium, Ron Sherman Advertising and Teleproductions of Little Rock is launching HouseAware, a VOD series that will put Sherman's vast home improvement library at customers' fingertips.
Sherman Productions, which holds the Guinness record for prolific TV commercial-making, will use Brightcove's online cloud video platform to relay video segments to customers' devices, creating leads for home improvement companies that are Sherman's top clients.
"We have seen that video on our clients' websites has increased their traffic by up to 200 to 300 percent," said Ron Sherman, the ad agency owner and longtime Little Rock TV personality. "Google says that 78 percent of search is for video now, and since we have the largest home improvement library, it's a natural fit to provide it to our clients."
Sherman is branding the effort as Platinum Contractors custom company lifestyle entertainment. HouseAware, a multiplatform series, will feature talent like CBS "landscape correspondent" Chris H. Olsen and the husband-and-wife host team of Jennifer Akers Raath and David Raath. Segments to be streamed will run the gamut from "How to Declutter Your Home" to "Simple Crockpot Cooking."
But what Sherman calls "out of the box direct-response advertising" will offer clients a way to reach customers via Facebook, Google Plus, LinkedIn, Pinterest, Tumblr and Twitter. The HouseAware programming will include short segments on how to know when to get new siding, for example, or what windows to choose for your new home addition or upgrade.
The HouseAware launch will feature more than 90 short segments, and clients can feature the webisodes, all less than four minutes long, on their Platinum Contractors website. Platinum Contractors is the name Sherman Advertising is giving to businesses that meet certain standards, "like being in good standing with financial institutions and being properly insured," Sherman said.
"We've worked with a lot of home improvement dealers for more than 35 years, and we've seen some really good ones," he continued. "Our plan is to make this program affordable for those smaller home improvement dealers with great reputations, giving them an opportunity to establish their brand and differentiate themselves in a crowded marketplace."
The program will launch on Nov. 15, said Dianna Stockdale, the agency's director of client services.
"Here at Ron Sherman Advertising, we have outstanding talent that ranges from news anchors to radio personalities, along with talented producers, great editors and an overall wonderful team from all over the U.S.," Sherman told Arkansas Business. "For this reason, we can make outstanding lifestyle programming for our clients, and our clients prospective buyers will love it."
Sherman said today's advertising should be universally accessible, "on mobile phones, iPads, etc., so we are helping to reach homeowners on all devices."