Nielsen, Meet Sorenson: TV Ratings Tools Grow by Kyle Massey Posted 2/5/2018 12:00 am Updated 9 months ago Nielsen is a fabled name in television ratings history, but in smaller markets like Arkansas, it has long been the technological equivalent of a handwritten letter in the Snapchat age. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.