Shoppers Seeking Perfect Retail Blend (On Consumers) by Craig Douglass and Ernie and Zoe Oakleaf Posted 5/7/2012 12:00 am Updated 5 years ago Today's smart consumer is first a researcher before becoming a shopper. What retailers need to understand about consumers on- and offline. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.