Shoppers Seeking Perfect Retail Blend (On Consumers) by Craig Douglass and Ernie and Zoe Oakleaf Posted 5/7/2012 12:00 am Updated 4 years ago Today's smart consumer is first a researcher before becoming a shopper. What retailers need to understand about consumers on- and offline. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.