Is Your Business Winning the 'ZMOT'? (Publisher's Note) by Jeff Hankins Posted 4/23/2012 12:00 am Updated 5 years ago We have indeed changed. I engaged in a retailing phenomenon the other day and didn't realize that I was part of a revolutionary shift in buying decisions. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.