by Mark Carter
Posted 4/11/2012 09:34 am
Updated 6 months ago
Little Rock's Sumotext Corporation announced Wednesday that it has acquired G8wave Mobile, the mobile marketing division of Phoenix Media/Communications Group of Boston, for an undisclosed price.
Sumotext, an Innovate Arkansas client firm, is a short-code application provider founded in 2007. According to a press release, the firm's mobile marketing platform supports more than "300 marketers, agencies, publishers and broadcasters on over 40 dedicated short codes representing over 5,000 active keywords and locations."
Phoenix operates multiple publishing, bradcasting and digital properties including weekly newspapers in Boston and Providence, R.I., and radio station WFNX in Boston. In addition, the company publishes official yearbooks for the Boston Celtics and the Boston Marathon. Its G8Wave division operated a mobile marketing platform in the U.S. and U.K. for more than a decade, according to the release.
Phoenix Media COO Mike Fuller said the sale will allow the firm's clients to access the Sumotext platform, recently ranked the No. 1 text message marketing platform for the second consecutive year by TopTenReviews.com.
"Sumotext has a long list of features that we wanted to share with our properties and clients," he said. "This agreement allows us to focus on our core media business while ensuring our mobile offerings include the latest advances in technology."