KATV Stays on Top in Ratings

Nielsen Media Research’s February TV household ratings for Little Rock stations didn’t reveal drastic changes over the 2011 ratings book of the same period.

KATV-TV, Channel 7, remained the top station in the market, again beating the other stations’ household ratings with its  6 a.m. newscast as well as with its 5, 6  and 10 p.m. news shows.

(Click here to view a chart of the February ratings.)

While keeping its lead, KATV had rating decreases at the two evening time slots. The ABC affiliate’s 5 p.m. show saw a rating drop of 2.2 points, its only household rating decrease greater than 1 point.

Each rating point represents 1 percent of the 571,630 households in the market.

“We did see a drop,” KATV News Director Nick Genty said of the 5 p.m. show. “That did concern us. Some of that may be a fallout of Oprah leaving us. But if you look across the board, everybody had losses.”

KATV also won the top spot at 10 p.m., beating out last year’s winner, KTHV-TV, Channel 11, by 0.9 rating points.

KTHV, a CBS affiliate, won the 5 a.m. news slot, as it did in 2011.