Every Day Is Mother's Day (Karrh on Marketing) by Jim Karrh Posted 1/16/2012 12:00 am Updated 4 years ago Mothers comprise the most powerful consumer group in America, meaning that marketing to them is essential. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.