by Kate Knable
Posted 12/26/2011 12:00 am
Updated 11 months ago
If all goes as planned, the next phase of the evolution of Little Rock’s KKSP-FM, 93.3 will debut on air Tuesday.
The Christian format station transitioned to Big Rock music and is making another switch, this time to all-day news and talk.
Neal Gladner, vice president and general manager of KKSP owner Crain Media Group LLC in Sherwood, said advertiser and listener interest in the approximately 2-year-old rock format wasn’t what it needed to be.
In addition, research showed that central Arkansas radio listeners were interested in having an option for hearing opinions other than those currently aired on local talk radio, Gladner said.
The existing Little Rock news and talk radio station is KARN-FM, 102.9, where Gladner worked for years.
Gladner is returning to talk radio himself and will host KKSP’s new Monday through Friday morning show.
He has 31 years of experience in talk radio “in some shape or fashion,” Gladner said.
A five-minute Fox newscast will be aired at the top of every hour on the new KKSP format.
The station’s call letters will stay the same, but a new station name and frequency are forthcoming, Gladner said.
A new producer, Tracy Allen, will be added to KKSP’s staff, and Big Rock morning host Kevin Clay is leaving the company.
“We’ll have some other surprises after we get up and running,” Gladner said.