Crisis Communications: Planning Essential to Weather PR Storms by Jan Cottingham Posted 11/21/2011 12:00 am Updated 5 years ago No organization wants to face a Penn State-magnitude scandal, but a crisis communications plan can help an organization keep a bad situation from getting worse. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.