Crisis Communications: Planning Essential to Weather PR Storms by Jan Cottingham Posted 11/21/2011 12:00 am Updated 4 years ago No organization wants to face a Penn State-magnitude scandal, but a crisis communications plan can help an organization keep a bad situation from getting worse. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.