Retailers Get Ready for Thrifty Shift Among Shoppers by Mark Friedman Posted 8/1/2011 12:00 am Updated 4 years ago It's become fashionable for consumers to be frugal. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.