Rockfish Brand Ventures Invests in Chicago Startup Tap.Me

Rockfish Brand Ventures, a venture capital fund started by a Rogers digital marketing and development firm, has announced its first investment, a mobile advertising platform called Tap.Me.

Tap.Me, a 2-year-old Chicago startup that allows game developers to directly connect gameplay with branded rewards and achievements from advertisers, said the investment with give the company access to capital and knowledge of the digital space.

"Their collaboration with our team has given us insight into the mobile space that, partnered with our development experience, will make Tap.Me the next evolution in mobile advertising," Joshua Hernandez, CEO of Tap.Me, said in a news release about the investment.

Rockfish Brand Ventures is the venture capital arm of Rockfish Interactive, which founded the initiative earlier this year to focus on the digital innovations in the consumer internet, mobile and retail markets.

Other Tap.Me investors in this latest round of funding include David Cohen's Bullet Time Ventures, the i2A Fund and Hyde Park Angels.