Cranford Johnson Robinson Woods Lands Centennial, Magic Springs

It's been a good week for Little Rock advertising and PR agency Cranford Johnson Robinson Woods.

On Wednesday, Magic Springs Water & Theme Park announced that it had selected the marketing firm to serve as its communications agency of record.

"They will help us with public relations," said Dana Whisenhunt, marketing manager for Magic Springs. "They will be responsible for our creative for our broadcast media and some design work, such as logos."

Whisenhunt said that details of the contract were still being worked out and the parameters hadn't yet been established, but that Magic Springs had long been familiar with CJRW's work.

"We'd done work with them in the 2008 season, and last year we contracted with them for some public relations work," she said. Last year, CJRW worked with Magic Springs on several new projects for the park, and, Whisenhunt said, the park really enjoyed the relationship, which led it to CJRW when looking to establish an agency of record. 

But the big news, as reported, came the day before. On Tuesday, Centennial Bank announced that CJRW would serve as its first marketing agency of record. Centennial cited its growth - stemming from the acquisition of six failed Florida banks in 2010 alone - as part of its reason for hiring an outside firm to provide marketing and advertising services.