Acxiom: Helping Companies Reach China Via Texts

A discovery visit to China in 2004 by then-CEO Charles Morgan led Acxiom Corp. of Little Rock to acquire a small direct-marketing and database management company that was already up and running.

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access articles older than 15 days.
Articles newer than 15 days are not included in this offer.

Purchase Now

Already have archive access? Login to view this article.