Posted 9/27/2010 12:00 am
Updated 11 months ago
Frank Cox, former CEO of Cranford Johnson Robinson Woods, Arkansas' largest advertising agency, is devoting his time to a new company. As founder and CEO of the Stratos Group, Cox promises customers "Marketing expertise. Not overhead."
And, because of his business model, he feels it's a promise the company is able to keep.
"I am not trying to be Cranford Johnson. I am not trying to be Stone Ward," Cox told Outtakes, referring to the largest agencies in the state. "I am trying to find a few clients that appreciate my experience and the experience of my colleagues."
Though the Stratos Group has only three on staff, including Cox, he explained that its model "doesn't require a large staff. We have a core of expertise and can reach outside and bring in other expertise in an on-demand fashion as needed."
The Stratos Group operates within the accounting firm Frazer Frost and works with it directly on in-house jobs, but still retains the ability to work for other businesses.
Cox, who resigned from CJRW in 2004, remained in the advertising industry even before beginning the Stratos Group. In 2005, Cox bought into EnVision Marketing Group, a supermarket checkout conveyer belt advertising agency. Originally based in Rogers, the company had moved to Little Rock by the time Cox bought out Joe Molinaro to become one of the company's five owners.