Rockfish to Open Little Rock Office

Rockfish Interactive, the reigning Advertising Age small agency of the year, is planning to establish an office in Little Rock perhaps as soon as this summer.

Kenny Tomlin, the founder and CEO of the digital media and marketing agency, said the company is "actively interviewing" people for strategic jobs in the new office, and expects to hire developers and designers as well.

The size of the office will be determined by the talent he can attract to and hire from Little Rock. At present, the firm employs about 80 people in its Rogers headquarters and 15 in its Dallas office.

"Frankly, it's such a virtual world anymore, we don't need a Little Rock office to serve Little Rock clients," Tomlin said. "But we want to be in Little Rock because we do believe that Arkansas' a great state, we want to be based in the state, and we want to have offices in the markets most prominent in the state."

Rockfish is a curious 'tweener as a firm. It does some video and print work, but its strength is in the digital space, and it's dedicated foremost to leveraging media and analytics into growing businesses. "We have a new value proposition" in central Arkansas, Tomlin said. And valuable it is: the young agency did north of $10 million in business last year, and is on pace to nearly double that in 2010, Tomlin said. Even a satellite office in Little Rock will be a major player right soon.