Posted 4/29/2004 12:14 pm
Updated 11 months ago
The partnership will combine each organization's resources to deliver in-depth business news during KTHV newscasts. And readers of Arkansas Business' daily news e-mail, the Daily Report, will now be able to access the latest KTHV weather forecast and see live radar pictures of Arkansas.
"Our efforts reflect a national trend toward media convergence," said Jeff Hankins, Arkansas Business president and publisher. "When you combine the resources of our magazines and Web sites with Today's THV content and reach, it creates a multimedia information powerhouse."
Gwen Moritz, Arkansas Business editor, said the partnership gives the newspaper a chance to deliver important business news stories to wider audience.
"Some of the reporting we do at Arkansas Business is really of interest only to a narrow audience of business people, but many business-related stories affect Arkansans in general and deserve to be communicated to the much broader audience that KTHV reaches," she said. "This relationship gives new resources to both companies, but it will ultimately benefit the public most of all."
Through the partnership, Moritz and Hankins will become regular contributors to the CBS affiliate's newscasts, providing analysis on relevant business, economic and political topics.
Hankins is scheduled to appear on KTHV's 6 p.m. newscast on Thursday with a story on real estate development in North Little Rock, which is set to mark its centennial anniversary with a festival beginning on Friday. Arkansas Business' latest edition explores many angles of the city's new commercial real estate projects.
"We'll also combine our newsroom resources in order to provide the most comprehensive reporting that news viewers and readers will find anywhere," said Mark Raines, KTHV news director.
Larry Audas, KTHV's president and general manager, said teamwork between the two news organizations means viewers will get more information from a fresh perspective.
"We consider Arkansas Business to be the premier business publication in Arkansas and believe this partnership will allow us to better serve our viewers," Audas said. "The considerable knowledge of the Arkansas Business staff and the insight they provide will add depth to our coverage of business and economic news in the state."
Arkansas Business is a publication of Arkansas Business Publishing Group of Little Rock, which has 22 publications and reaches more than 1.4 million readers each month. Some of its other publications include Arkansas Bride, Little Rock Family, Little Rock Soirée, the Northwest Arkansas Business Journal and arkansasjobs.net.
KTHV is owned by Gannett Co. Inc., an international news and information company that publishes 101 daily newspapers, including USA Today, and operates 22 television stations in the United States.