Looking for Brand Loyalty? It's Not Going To Happen (Jeff Hankins Publisher's Note) by Jeff Hankins Posted 7/2/2012 12:00 am Updated 6 years ago Steve Jobs understood that consumers aren't truly loyal to Apple the company. Apple fans are loyal to the products of the company that make their lives easier. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.