Nielsen Apologizes for Flawed Sweeps

Nielsen Media Research subscribers in June received an apologetic email from Nielsen, explaining that the company failed to meet its goals for obtaining completed TV viewer surveys in certain markets for the May ratings.

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access stories older than 15 days.

Purchase Now

Already have archive access? Login to view this article.