In Walmart's Shadow: How the Other Half Lives by Luke Jones Posted 7/2/2012 12:00 am Updated 6 years ago How do modern mom-and-pop shops compete with Wal-Mart? Simple: They don't. They find a niche, some foothold outside the behemoth's path. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.