In Walmart's Shadow: How the Other Half Lives by Luke Jones Posted 7/2/2012 12:00 am Updated 5 years ago How do modern mom-and-pop shops compete with Wal-Mart? Simple: They don't. They find a niche, some foothold outside the behemoth's path. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.