Focus Groups Learn 'Hows and Whys' (On Consumers) by Craig Douglass and Ernie and Zoe Oakleaf Posted 8/6/2012 12:00 am Updated 4 years ago Since we're in the business of asking questions, here's one for you: What's more important to a smart marketer, knowing what consumers do or understanding why they do it? Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.