Focus Groups Learn 'Hows and Whys' (On Consumers) by Craig Douglass and Ernie and Zoe Oakleaf Posted 8/6/2012 12:00 am Updated 6 years ago Since we're in the business of asking questions, here's one for you: What's more important to a smart marketer, knowing what consumers do or understanding why they do it? Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.