'Appreciation Day' Boosts Chick-fil-A Sales in LR, NLR

August food sales for Chick-fil-A restaurants in North Little Rock and Little Rock increased after conservatives lined up Aug. 1 to show support for CEO Dan Cathy's stance against gay marriage.

The fast-food chain's two North Little Rock restaurants recorded the biggest sales jumps when compared with August 2011 and with July of this year, according to restaurant tax reports filed with the city.

The Chick-fil-A location in McCain Mall saw a 32 percent year-over-year increase in food sales. The $106,500 worth of food and beverages it sold in August was also a 23 percent increase over the previous month.

The restaurant at 4320 E. McCain Blvd. reported August sales of $351,833, up 26 percent from August 2011 and 17 percent higher than in July 2012. 

Chick-fil-A's sales increases were more modest in Little Rock, city records indicate.

Food sales at 6201 W. Markham St. were $379,026, up 2 percent above August 2011 and 12 percent from the month before.

The restaurant at 12500 W. Markham St. reported sales of $323,515, up 13 percent from August 2011 and up 12 percent from July 2012.

The Chick-fil-A at 11525 Cantrell Road recorded food sales of $310,216 - a year-over-year increase of almost 12 percent and an increase of nearly 15 percent from July to August.

The restaurant inside Park Plaza Mall recorded August sales of $136,555, a 12 percent year-over-year boost and a 16 percent improvement from July.

The sales increases came after an Aug. 1 show of support by conservatives, who formed long lines outside Chick-fil-A restaurants throughout the country after Cathy faced criticism for his support for the traditional definition of marriage.

This week, Cathy made new comments supporting traditional marriage. He told Atlanta TV station WXIA in an interview released Wednesday that "Biblical families" are important to "those of us who are concerned about being able to hang on to our heritage."

Cathy's father started Chick-fil-A, which is based in Atlanta, in 1967.

(The Associated Press contributed to this report.)