Pitch, Schmitch: Jack Coats Has a Different Take on Elevator Pitches by Mark Carter Posted 10/1/2012 12:00 am Updated 5 years ago CardioWise CEO Jack Coats has a different take on the old-fashioned elevator pitch, all the rage in the Arkansas entrepreneurial community these days. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.