Pitch, Schmitch: Jack Coats Has a Different Take on Elevator Pitches by Mark Carter Posted 10/1/2012 12:00 am Updated 2 years ago CardioWise CEO Jack Coats has a different take on the old-fashioned elevator pitch, all the rage in the Arkansas entrepreneurial community these days. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 20 days. Purchase Now Already have archive access? Login to view this article.