by Luke Jones
Posted 12/10/2012 12:00 am
Updated 1 year ago
Acxiom Corp.’s big overseas adventures began in January 2004 with the $40 million purchase of Claritas operations in England, France, Germany, the Netherlands, Spain, Portugal and Poland. Two months later it bought Consodata companies in England, France, Spain and Germany for $37.5 million.
In October 2004, Acxiom announced it had made a foray into Asia with the $7 million purchase of ChinaLoop, a data management company in Shanghai. ChinaLoop had been associated with Consodata.
Acxiom increased its Polish footprint in 2008 when it built a global services center in Gdansk.
Late 2009 saw another acquisition, this time into what Acxiom referred to as “Mena,” or the Middle East and North Africa. The company paid $3.8 million for a 51 percent interest in DMS, a marketing company in Saudi Arabia and the United Arab Emirates.
In 2010, Acxiom made another global move by acquiring GoDigital, a 70-employee data company in Brazil.
Also in 2010, Acxiom opened a second global services center, this time in Nantong, China. Acxiom referred to Nantong as the “Conway of China” in terms of its demographics and city structure.
The global services center “will play a major part in the delivery of our marketing services,” Acxiom’s then-CEO John Meyer said in 2010. “Infrastructure investment is part of Acxiom’s strategic growth plan. This center is our continued commitment to our clients in delivering innovative and valuable marketing services that will give them a competitive advantage.”
The same year, Acxiom signed an agreement with China Post Group to expand the country’s direct mail business.
Operations in Portugal and the Netherlands, as well as Acxiom Mena, were divested in 2011.