WSJ: Inside Wal-Mart's Black Friday Facebook Play by Lance Turner Posted 12/17/2012 11:25 am Updated 4 years ago The Wall Street Journal goes inside Wal-Mart's Black Friday experiment on Facebook, which is key to the social media giant's advertising future. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.