WSJ: Inside Wal-Mart's Black Friday Facebook Play by Lance Turner Posted 12/17/2012 11:25 am Updated 5 years ago The Wall Street Journal goes inside Wal-Mart's Black Friday experiment on Facebook, which is key to the social media giant's advertising future. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.