Things I Can Endorse (Gwen Moritz Editor's Note)

I’m kind of a fool for Facebook, and I have nearly 1,200 followers on Twitter (@GwenMoritz, if you want to join my rabid fan base), but it’s clear I need to get with the program on LinkedIn. I mean, I have an account there, but until I started working on this column, my LinkedIn photo dated back to my mid-life hair crisis about four years ago. Mainly I need to figure out the significance of all these emails excitedly (with an exclamation point!) telling me that I’ve been endorsed.

At last check, I’d been endorsed by 19 different people for Editorial, Journalism, Newspaper, Feature Articles, Magazines, Publications, Publishing and, most frequently, Copy Editing. I’m flattered by them all, especially the endorsements for copy editing. Everyone who knows my work and also knows what it means to be a copy editor at a newspaper knows that I’m really pretty bad at it. But some of my endorsements have come from people who don’t know much about copy editing, and others have come from people who don’t know much about me.

And that bugs me a little. If LinkedIn is supposed to be all about professional networking, how much can I trust the endorsements others proudly collect when I know that my own are suspect?

I haven’t responded to any of these endorsements, but I think I’m supposed to. I suspect these people are hoping that I will turn around and endorse their skills in return. But I haven’t done that, and I’m definitely not going to endorse anyone whose skills I haven’t personally put to the test. And I’m not sure it would be a good idea for me, as a journalist, to get in the business of endorsing anyone — just like I don’t invest in the stock of any company we cover. (I can’t tell you how tempted I was to buy Dillard’s stock a few years back. Being ethical never seems to be lucrative for me, and, unfortunately, no deeply grateful relatives took my advice.) This publication has a policy that predates my editorship of not even endorsing political candidates — not that I think newspaper endorsements hold much sway anymore.


This is the last regular issue of Arkansas Business for 2012. Each December, the reporting staff looks back over the past 12 months and selects the “Top 10 Business Stories” of the year. This year we had no trouble selecting the No. 1 story. This is Arkansas, after all, and the terrible year the Razorbacks and their fans endured had more twists and turns than Highway 16 in Madison County.

We also indulge in our annual recounting of the “Best & Worst” moments of the year and enjoy again the “Best Quotes.” And we remember, generally not for the last time, the business notables who have died during the year.

Arkansas Business Publishing Group will be closed until Jan. 2, a once-a-year break from the weekly routine that is welcome to a staff constantly on deadline. But you won’t have to do without Arkansas Business. Next week subscribers will receive the Book of Lists, in which we compile many of the rankings that you’ve enjoyed through the year. I can endorse it wholeheartedly, since I am not only its editor but its biggest fan and most devoted user. (Do yourself a favor and write your name on the front as soon as you get it.)

Some of you will have a hard time without your weekly fix of “Whispers,” and some of you will be able to relax, knowing your secret is safe for a few more days. In the meantime, don’t forget to check for local business news every weekday except Christmas Day and New Year’s Day.

And if, after 12 years, you still haven’t signed up for our free daily e-newsletter, I can heartily endorse that idea, too.

Gwen Moritz is editor of Arkansas Business. Email her at — sometime after Jan. 2.