QualChoice Branching Out to Dental, Vision Benefits

QualChoice of Little Rock soon will be offering dental, vision and short-term gap health insurance.

The products should be for sale in the spring, said Michael Stock, president and CEO of QualChoice.

“A lot of our existing customers buy those kinds of products today, and many of them will buy those products from us,” he said. “We should be able to run those as viable, solid, profitable products.”

The premiums for those insurance lines will be “competitive” for the market, he added.

The move is designed to boost profits for QualChoice. Under health care reform, strict rules are in place regarding how much money a health insurance company can make on most insurance products.