De-Comforting and Re-Comforting (Jim Karrh On Marketing) by Jim Karrh Posted 1/28/2013 12:00 am Updated 4 years ago Much of marketing and sales success comes down to a company's ability to create the right type of discomfort — and then comfort — among customers and prospects. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.