De-Comforting and Re-Comforting (Jim Karrh On Marketing) by Jim Karrh Posted 1/28/2013 12:00 am Updated 5 years ago Much of marketing and sales success comes down to a company's ability to create the right type of discomfort — and then comfort — among customers and prospects. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.