Price Speaks a Language All Its Own (Craig Douglass On Consumers)

How much is it? At what point in a possible transaction do consumers ask this question or look at the product tag for the answer? Is it the first thing on their minds? Or perhaps it's simply a variable, an element in the mix of considerations weighing on whether or not a consumer decides to make a purchase. And what part does the promotion of price play in the give and take between buyers and sellers?

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