by Kate Knable
Posted 2/11/2013 12:00 am
All of the Chick-fil-A restaurants in Little Rock and North Little Rock saw jumps in food sales after an Aug. 1 appreciation day for the fast food chain, and most of those saw growth also in total year-end numbers.
Conservatives lined up to buy chicken sandwiches in support of Chick-fil-A CEO Dan Cathy’s opposition to gay marriage. Former Arkansas Gov. Mike Huckabee publicly promoted the appreciation day.
And the private Chick-fil-A chain overall did well nationally, reflecting the support despite public criticism, according to a Jan. 29 article in the Atlanta Journal-Constitution. The Chick-fil-A chain is based in Atlanta.
“The fast food giant, the nation’s second-largest chicken chain, ended 2012 with $4.6 billion in sales — up 14 percent from $4.1 billion a year earlier,” writes Leon Stafford of the Journal-Constitution. “The company also opened 96 new stores, four more than the year before.”
The Chick-fil-A support didn’t necessarily stick locally. Tax reports filed with Little Rock and North Little Rock reveal that food sales from the six restaurants in those cities rose and fell from month to month after August.
However, the year’s total numbers were better than 2011’s for most of them. Only at the Chick-fil-A location at 6201 W. Markham St. in Little Rock were full-year sales essentially flat.
Any boycotts of Chick-fil-A in response to Cathy’s opinions didn’t show up in the Arkansas restaurants’ sales numbers.
Food sales increased from 2 to 32 percent, depending on the location, in August 2012 over August 2011 at the Little Rock-area Chick-fil-As.
Conversely, food sales were down year-over-year in September at Little Rock’s Chick-fil-A restaurants at 11525 Cantrell Road, 12500 W. Markham St. and 6201 W. Markham St.
But all six of the restaurants saw food sales increases in October and November above sales from the same months in 2011.
The six restaurants then experienced year-over-year dips in sales in December. However, many central Arkansas eateries experienced stormy weather and power outages after Christmas Day that presumably contributed to December sales decreases.
Chick-fil-A Year End Totals
|Location||Year-End Totals 2012 Food Sales||Year-End Totals 2011 Food Sales||Year-End Totals 2010 Food Sales|
North Little Rock
|4320 E. McCain Blvd., North Little Rock*||$3,653,631||$3,262,383||$956,355|
|11525 Cantrell Road, Little Rock||$3,407,489||$3,315,947||$3,141,702|
|12500 W. Markham St., Little Rock**||$3,549,580||$1,730,321|
|6201 W. Markham St., Little Rock||$4,323,145||$4,323,155||$4,107,689|
|Park Plaza Mall, Little Rock||$1,434,026||$1,432,632||$1,255,290|
*Opened September 2010 **Opened June 2011
Sources: The cities of Little Rock and North Little Rock