Dealing With Online Haters (Jim Karrh On Marketing)

As a consumer of news, ideas and products, do you ever pay attention to the “reader comments” attached to online stories or reviews? As a business leader, do you wonder whether those comments have an effect on consumer perceptions?

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access stories older than 20 days.

Purchase Now

Already have archive access? Login to view this article.