by Kate Knable
Posted 4/15/2013 12:00 am
The number of people who don’t watch television shows with a television set is growing.
It’s growing so fast that Nielsen of New York will add the category “Zero-TV Households” in its measured samples for the 2013-14 season.
In 2007, the number of zero-TV homes was slightly more than 2 million. Now there are more than 5 million homes that don’t receive television shows through a cable or satellite provider or with an antenna, according to a Nielsen report issued last month.
The report found that nearly two thirds of the people in the zero-TV homes watch their television shows with their computers, tablets or smartphones.
And the zero-TV homes tended to be younger, with nearly half of those householders under the age of 35.
Cost and lack of interest are cited by those who have cut the cable and ditched the antenna, the report said.
But the report isn’t all bad news for broadcasters.
“Americans, irrespective of race, ethnicity and gender, have a voracious appetite for content,” the report said. “As an industry, we should feel fortunate to interact with so many consumers across devices and screens in unique and engaging ways.”
The average American spends more than 41 hours each week looking at content across all screens, the report said.
Senior Editor Mark Friedman contributed to this report.