by Kate Knable
Posted 5/10/2013 08:16 pm
Updated 1 year ago
Arbitron of Columbia, Md., has released its winter radio ratings for the Little Rock metropolitan area, which includes 578,800 people in Faulkner, Lonoke, Pulaski and Saline counties.
Arbitron collated data from 1,603 surveys completed during the ratings period of Jan. 3-March 27.
Radio stations that do not subscribe to the Arbitron ratings are not included in the share data Arbitron releases publicly.
The chart below contains the average quarter-hour share data of listeners 12 and older, 6 a.m.-midnight Monday through Sunday. Each share point equals 1 percent of total radio listening in the market.