by Luke Jones
Posted 5/27/2013 12:00 am
Bo Mattingly, a 17-year veteran of TV and radio programming, has been honing his content-creating company since he moved his sports talk show from KABZ-FM, 103.7, to KKSP-FM, 93.3, in December.
KKSP is his show’s central Arkansas affiliate station, and Capital City Broadcasting, which owns the Little Rock station, has the rights to distribute Mattingly’s show, “Sports Talk With Bo Mattingly.”
He made the move for several reasons, but one of the major ones was so his company, Sports Personality LLC of Fayetteville, would have time to improve the quality of his show and work on more original projects.
“This agreement with them to continue doing our afternoon show, but allowing them to handle the advertising and distribution part of it, that gives us the opportunity to work on new content,” Mattingly said. “We’re excited for our company to produce other new things, and it frees us up to spend a little bit of time on new products.
“It’s really a win-win from that standpoint. We get to produce the show that I love doing, but we also have time to work on other products that CCB may end up carrying, in some cases.”
Other than Mattingly, the team that creates “Sports Talk” includes a full-time producer, a part-time assistant producer, Mattingly’s co-hosts Dudley Dawson and Clay Henry of Hawgs Illustrated and Mattingly’s business partner, Steve Graves. The team also has rotating interns.
Mattingly said his philosophy of building a show derives from “two sets of three” ideals.
“Information, entertainment, inspiration: that’s one set,” Mattingly said. “The second set is: Tell me something I don’t know, give me something I can use and engage me.”
With the additional available time, Mattingly said, he has been able to perform some freelance speaking, consulting services and television appearances. His company is also working on some media projects to be launched between fall and the first quarter of 2014.
One in particular will focus on the stories of athletes, especially high school athletes, who are successful both on and off the field.
“It’s not just how well you perform in your sport, but it’s how you perform off the field,” Mattingly said. “It’s how you build a solid foundation as far as who you’re going to be, as a person. Even the greatest athletes who play at the highest level only spend maybe a quarter of their life playing sports. A lot of times that’s what gets the focus, but there’s so much more to it, becoming well-rounded with or without sports.”
The format of the show hasn’t been decided and it may not be radio.
“It could be in the form of print or TV,” he said. “We’re not completely sure, but we’ve got some ideas.”