The JC Penney Debacle: Consumers Win (Craig Douglass On Consumers)

After losing 25 percent of its overall business in 2012, and posting a first-quarter sales drop of 16 percent over the same period last year, the J.C. Penney board brought to an end CEO Ron Johnson's 17-month tenure and his revamped pricing strategy.

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access articles older than 15 days.
Articles newer than 15 days are not included in this offer.

Purchase Now

Already have archive access? Login to view this article.