by Chris Bahn
Posted 6/11/2013 04:05 pm
Updated 2 years ago
Bill Sussman has been named president and CEO of Collective Bias, the global social media marketing firm headquartered in Bentonville, the company announced Tuesday.
Sussman replaces co-founder John Andrews in the role. An attempt to reach Andrews, who recently helped the firm secure $10.5 million in Series A investment funding, was not immediately successful.
Before joining Collective Bias, Sussman worked as vice president of retail development and marketing at Nickelodeon. He led Nickelodeon's consumer product business for Wal-Mart and Sam's Club.
"I have spent my career at the convergence of new media and advertising, and Collective Bias is facing the biggest opportunity yet," Sussman said in a news release. "Social media is transforming the way brands, retailers and consumers interact, and I am thrilled to be joining one of the companies leading that change."
Sussman has previously worked at Triad Retail Media and Wal-Mart Stores Inc. of Bentonville. He joins Collective Bias as it works to grow a list of clients that includes Tyson Foods Inc. of Bentonville, Duane Reade, and the Walt Disney Co.
Collective Bias was founded in 2009 and has 67 employees and satellite offices in Chicago, San Francisco, New York, Minnesota, Toronto and London.
"Bill has an uncanny combination of shopper marketing expertise, a track record with hyper growth businesses, and sound general management experience," said COO and co-founder Amy Callahan. "We are delighted to work with Bill as we continue to build our scale to serve the fast growing market."
Forbes recently recognied Collective Bias as "one of America's Most Promising Companies" and as one of its "5 Most Important New Companies." Collective Bias uses a community of 1,400 bloggers with large followings and vast reach on social networks to help influence consumers. That network, which the company calls "Social Fabric," has an aggregated reach of 50 million people, according to the company.
More here on Collective Bias from the May 13, 2013 issue of Arkansas Business.